What Does The Future Hold for Valentine’s Day?

It’s February, and I know the drill: candy aisles filled with heart-shaped boxes, jewelry ads bombarding my web feeds with Valentine’s Day.

For what initially started as a brutal Roman holiday, Valentine’s Day has become a capitalist wet dream. According to Hallmark, over 151 million cards are sold annually. Which is funny to me, since I’ve bought Valentines (think the pack of 32 that come with stickers and candy sometimes) but never an actual card.

I’ve always been single for V-Day. I’m in good company; as of 2014, Gallup says that 60% of people ages 18-29 have never been married. Another survey says that 58% of millenials view V-Day as overrated.

With student loan debt through the roof, and plenty of millenials living paycheck to paycheck, lots of us don’t have the means to splurge on gifts. So, how will a holiday that thrives on compulsory gift giving and flower buying bode for a decidedly anti-capitalist generation? Well, I have some ideas. Picture this: it’s 2118 and Valentine’s Day means…

Including lovers of all varieties (not just romantic ones)

valentine's day future millennials

The Spice Girls said it best: “If you wanna be my lover, you gotta get with my friends.” Except in this case, lovers can take a backseat.

Over the past few years, self-care has become a buzzword, a movement, and a market all at once. So yes, self-love, but this also means not placing as much importance in romantic relationships, and whether or not you’re a part of one.

With phenomena like “Galentine’s Day” taking off, millenials are over this couples-only world. More adult are single folks. More women are growing comfortable in living perfectly stable, fulfilled lives without a romantic partner. I’ve always liked the idea of a Valentine’s Day that uplifts all the people we love, not just the ones we’re romantically intimate with.

In 2118, Marketers realize that unabashed singles are an untapped market. If you try to sell me something on a couple’s pretense, I’m not interested. But in the name of self-care? Take my money, why don’t you!

Advertisers Switch Up Their Tactics

Not too many people genuinely enjoy ads, but I prefer to avoid them altogether. I hit the “skip ad” button on YouTube so quickly. If that’s not an option, I mute them. The case is even more extreme for younger millennials; Generation Z is the most difficult audience to market to yet.

Not only are younger generations less tolerant of commercials, but also the most sexually varied generation. This is a problem when V-Day largely caters to straight couples.

We are the most queer generation ever. We also have an awareness of different intersections of identity (racial, ethnic, sexual) that’s unprecedented. It’s simply not realistic for all marketing toward us to be a white man and a white woman kissing. Evolve or die, as they say, and I imagine V-Day evolving.

Since Millennials value authenticity above else, I  picture more folks getting their Valentine’s paraphernalia from places like Depop and Etsy, rather than big box stores. Or, V-Day cards in the Hallmark aisle with a bunch of different categories (women loving men, women loving women, men loving men, nonbinary, asexual). Instead of e-cards, think meme cards.

Overall,  I imagine a more underground V-Day celebration. Which brings me to…

Renegade Holidays Will Pop Up

future of Valentine's Day for millennials

We’ve seen this happening with the reclaiming of Columbus Day as Indigenous People’s day. For we non-Christmas celebrating folk, there’s Festivus. As a generation that’s already combating gender and sexuality norms, and all other norms,  it would make sense for many millennials to flat out reject V-Day with our own alternative holiday.

We already have that in Galentine’s Day. Some places are ahead of the curve: in Finland, February 14 is National Friendship Day.

In 2118, I forecast celebrations like “Asexual Awareness Day”, “International Vibrator Day” or “International Singles Day,” many of which, incidentally, already exist, taking over. Because commercialism is boring and the internet is a wildly imaginative place.

I’m no psychic, so I may be off target. What I do know is that the existing Valentine’s Day model (dates, heart-shaped chocolates, nice jewelry) isn’t very old at all. Millennials aren’t your mother’s generation. And getting a stale box of Russell Stover’s chocolates is something I can do for myself, thank you.

V-Day 2118 may still have the big box store vestiges of white, pink and red. But before long,  the holiday will largely be in the hands of the independent retailers. No matter what V-day looks like in future, some things won’t change. There will always be folks who, like me, celebrate the holiday on their own accord by eating heart-shaped pizza and watching raunchy comedies.

Read more of our Valentine’s Day coverage like: Valentine’s Day Is Great, But Here Are My Favorite Ways to Show Love All Year Round or The Best Unconventional Date Movies For Your Valentine’s Day.

What to do When You Have to Work on Valentine’s Day

Sometimes life and responsibilities get in the way of love. For that, we’ve got some ideas for the working couple.

Since Valentine’s Day falls on a Wednesday this year, it may be hard to find time to spend with your significant other. If you work a typical nine to five job, you have a very limited amount of time in the morning and evening to do something to commemorate the holiday. Other types of shifts you may work, whether it’s retail, food service, or any other job with different hours, may make it even harder.

So how do you keep V-day special during a work day? Here are some ideas to maintain your holiday traditions.

Breakfast in bed

It might be a little cliche, but who doesn’t love waking up to the smell of pancakes in the morning? Wake up a little earlier than your S.O. on Valentine’s Day, and prepare their favorite breakfast. Give yourself time to eat together instead of rushing around like you would on any other morning. Make their special tea or coffee. Maybe get a vase put a little bouquet of flowers on the tray for a nice flourish. It’s a refreshing and lovely way to start your day.

Grab lunch at your favorite restaurant

romantic date

The best dates involve food, and never fail to bring people together. If you work relatively close to each other, find your favorite restaurant in the area and meet up for a quick meal during your lunch break. It doesn’t have to be anything fancy, you are still in your work clothes after all. Treating yourself to your favorite food together keeps the day a special occasion, and makes for a nice breather from a busy work day.

Send some flowers to the office

Or wherever it is that you might work. Make your partner’s coworkers envious by sending them a special delivery of roses, chocolates, or even an edible arrangement. It’s a simple and sweet reminder that you’re thinking of them amidst the stress of the workplace. A small card proclaiming your love is a nice touch as well. It keeps the spirit of the holiday alive, even when you have to be apart.

Have a movie night

fearful young couple watching scary scene in movie

After a long, tiring day at work, it’s likely that you and your partner won’t even want to go out. So keep it at home, and spend the night watching your favorite movies. It doesn’t have to be a Nicholas Sparks movie or any other stereotypical romantic flicks, but could instead be a movie that has brought you together in the past (check out my article on my partner and I’s favorite unconventional date flicks). Order some take out, watch some Netflix, and chill out for the night.

Enjoy the long weekend

Valentine’s this year may fall on a weekday, but luckily it happens to also be the same week as President’s Day. If you have this day off, plan a long weekend for you and your partner to spend together. Whether that may be taking a trip to a romantic getaway, or just staying in and binge watching a new TV show, the extra time spent with your S.O. will make up for the fact that you might not have had a chance to spend much time on the actual day.

All in all, any time spent with your partner on Valentine’s Day is time well spent. Whether you’re with them all day, or for just an hour, there are a number of possible ways to keep the holiday fun. However you may define it, Valentine’s Day is ultimately about the reasons why you love your partner, and a celebration of what brought you together.

If you’re looking for more ways to show your love, check out Valentine’s Day Is Great, But Here Are My Favorite Ways to Show Love All Year Round and How To Show Love By Making a Difference This Valentine’s Day.

Where to Find Last-Minute Valentine’s Lingerie Just in Time for the Day of Love

It’s possible to have a steamy Valentine’s Day without breaking the bank.

V-day is just around the corner, and you know what that means, having a little extra bit of fun with your partner. You obviously want to look the part, but say you’ve found yourself mere days away from Valentine’s Day without any sort of lingerie to commemorate the holiday.

What can you do at this point to make your look extra-special? Here are a few suggestions to make your day great, even at the last minute.

Amazon Prime

Valentine's day lingerie on amazon

I swear by Amazon Prime for absolutely everything. Cheap prices, no extra fees, and quick shipping times are more than enough reason to rely on Amazon for any holiday shopping. Personally, I buy all of my burlesque costumes and lingerie here, as there is obviously a very wide selection.

Whether you want your Valentine’s Day look to be extra shimmery, long and lacy, or in the spirit of the holiday itself, you can find almost anything on Amazon to suit any of your Valentine’s Day needs. Why not pick up some roses while you’re at it?


Another quick-and-easy go-to. It seems Target stores are everywhere, and they are a seriously underrated source for any sort of clothing. Lingerie is no different. They have a wide selection of basic lingerie for a reasonable price.

Targets are also pretty reliable in their stock from store to store, so if you’re worried about shipping, it’s safe to say that you can find what you need locally. If not, shipping is free with orders over $35, and can be delivered in two days.

Check out this Gilligan and O’Malley babydoll lingerie. The beautiful red velvet is perfect for V-Day, and is sure to impress your lover. Or, if you’re looking for something a little less conventional, try this velvet and lace bodysuit. It’s easy to hide under your clothing, so it’s perfect for surprising your S.O. when you get home from date night.


Yandy valentine's day lingerie

One of the most unique and lesser-known online lingerie sources is Yandy.com. With its wide selection, it’s easy to see why it’s so many peoples’ first choice when it comes to undergarment shopping. Lingerie sets average about $30, with about $7 flat-rate shipping (usually two to three days), so while it isn’t the cheapest, it’s certainly a reliable option.

The variety that comes with Yandy is almost overwhelming. The amount of choices in color, style, and material allows you to find exactly what you might need for Valentine’s Day. You can go traditional, like this vibrant red bustier, or try something a little different, like this lace harness teddy. And keep an eye out for coupon codes- they’re pretty easy to find on the site.

Frederick’s of Hollywood

Frederick’s has always been a staple in the lingerie game, and continues to produce high-quality and classy intimate wear. While your local mall might be a good bet in finding a Frederick’s store, their website is currently advertising 50% off all Valentine’s Day wear with $10 flat-rate shipping. They clearly want to make sure you get your lingerie in time for the big day, showing that they truly care about their customers.

There is an excellent amount of variety on their website when it comes in intimate apparel. Their Red Hot Sexy Lingerie collection boasts a number of fiery red numbers, while their Sheer Seduction line produces elegant and lacy robes, teddies, and corsets. Also check out their Megan Fox Collection, full of crushed velvet and an array of colors.

Make sure your Valentine’s Day is a sexy one this year. You may not be able to justify investing in that expensive Victoria’s Secret bodysuit for just one day, so try looking in one of these places to find that special piece that won’t drain your wallet. If all else fails, try looking in your local sex shop. No matter what the cost may be, it is possible for you to find something that works beautifully for you, not just for the sake of your partner, but also as a confidence booster for yourself.

If you’re looking for Valentine’s lingerie in different sizes, check out The Best Lingerie for Hard to Find Sizes Just in Time for Valentine’s Day.