Guess who’s back? Back again?
Not Slim Shady. Everyone’s favorite telecommunications boy-genius/BDSM enthusiast/master manipulator Christian Grey and blank slate/everygirl/victim Ana Steele. Jamie Dornan and Dakota Johnson reprise their roles as the aforementioned twosome in the installment based on E.L. James’ second book Fifty Shades Darker.
The first trailer for the movie debuted on Wednesday, Sept. 14th and has already become notable for setting a new record: The trailer became the most-viewed trailer within 24 hours of its release.
The Fifty Shades Darker trailer was viewed 114M times within the first day of its release. It performed well across digital platforms, and received 2.5M views on the movie’s Facebook page only in the U.S. Internationally, the trailer was viewed 74.6M times, over double the number of domestic views.
The previous record for most-viewed trailer in the 24-hour period after its debut was 2015’s Star Wars: The Force Awakens. That trailer received 112M views.
With these viewing numbers for an initial trailer, I think we can reasonably expect that the second movie will do fairly well in box office take when released. If past trends are anything to go by, the first movie sold a lot of advance tickets and became the “sixth R-rated movie to gross more than $500 million.”
Fifty Shades Darker will be released Feb. 10, 2017.